09 April 2013 ~ 0 Comments

Lead-Foot Advertising

In rush to show results from social media advertising, many companies are using tools that have been newly made available to them by those same social media companies who are in a rush to show revenue increases from advertising sources (I’m talking to you Facebook and Twitter) that ultimately annoy — not engage — the […]

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04 April 2013 ~ 0 Comments

Put This In Your Pocket

There are many of them out there, but right now my favorite “save this to read later” app is GetPocket.com.  It integrates well across all my connected devices, and their browser plug-in (I use the one for Chrome) always comes in handy. Another added advantage is that you can easily send things to your account […]

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18 March 2013 ~ 0 Comments

KickStart Your Week : Jeremy Goldman

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This week co-host Tomas Lydahl and I had the chance to speak with Jeremy Goldman (better known on Twitter as @jeremarketer.) Jeremy is an author, speaker, and strategist for a number of brands in the beauty and consumer goods categories. He can be found at jeremygoldman.com and goingsoci.al and his debut book “Going Social: Excite […]

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13 March 2013 ~ 0 Comments

The IAB is full of BS

I used Keek to post a quick rant about the recent AdWeek article that says the IAB is proclaiming Firefox will hurt small businesses with their new browser. You see, their new browser blocks third-party cookies by default.  Not the GOOD kind of cookies like Do-Si-Dos or Lemonades (it’s Girl Scout Cookie season, what do […]

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14 July 2012 ~ 0 Comments

Who Watches The Watchmen?

I find it humorous that the analytics these advertising agencies find untrustworthy are the exact same measurement tools that most of them probably use for any other web campaign they run. http://www.adweek.com/news/technology/course-you-can-trust-us-we-re-google-140385 Apparently Google Analytics are are okay for measuring anything except Google sites.

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27 October 2011 ~ 0 Comments

Squidoo-Over

For some reason Seth Godin’s web project Squidoo.com has been popping up on my radar recently.  I’d originally explored the site and its offerings back when Seth first launched it sometime in 2006.  I promptly created an account and began creating pages (Squidoo calls them Lenses) and would update them fairly inconsistently and infrequently.  It […]

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23 March 2011 ~ 16 Comments

Social Media. You’re Not Doing it Right.

Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for […]

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25 January 2011 ~ 0 Comments

NARI : Before & After

I was invited to speak to the Central Ohio chapter of NARI (National Association of the Remodeling Industry), and in preparation I had the opportunity to attend their annual awards ceremony last December. One of the speakers at that event was their national president, Paul Zuch. A quote from Paul’s time at the podium immediately cut-through the […]

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22 September 2010 ~ 1 Comment

Attention! This blog post will make you money

Technically the title of this post is true… IF you click the link and buy yourself a copy of the book I’m talking about. Some may say I am biased because the author (Jim Kukral) is a friend of mine, lives in the city where I grew up, endures my familiar and eternal pain that is […]

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14 September 2010 ~ 2 Comments

Don’t forget me when you’re gone

Inevitably, you will meet someone on your “hot list” — a person of influence you’ve been trying to meet for weeks (if not months) — and here’s your big chance. And… you don’t have a business card! You either didn’t bring enough to the event (oh! I just handed out my last one!) or you […]

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