21 August 2015 ~ 0 Comments

Five times it’s okay to be selfish

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There are plenty of folks out there writing about the benefits and special place in heaven set aside for the most generous souls among us, but I firmly believe that (within certain qualifying criteria) it’s okay to be a little selfish. Sometimes a lot selfish. Here are five times that I identified where being selfish is perfectly […]

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08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

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The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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10 July 2014 ~ 0 Comments

Be Your Own Genie

If you had three wishes, what would you wish for…Fame? Fortune? A vacation in Hawaii? Many people spend hours and hours (amounting to years of their life) wishing for their ideal situation.  Think of the time spent wishing for more money, a better job, to be an artist, an actor, an author. Wishing they could find the perfect […]

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20 June 2014 ~ 0 Comments

Empty Tank Full Mind

Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]

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12 May 2014 ~ 2 Comments

Customer Service Highs and Lowe’s

For a company with a marketing tagline of “Never Stop Improving”, Lowe’s may need to start an in-house home improvement project… A couple weeks ago my mother bought a new dryer (around $400 or $500) from Lowe’s. During the order/checkout sequence the clerk asked if she needed a vent/dryer duct hose (about $15). Since the older dryer she was replacing had been […]

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24 February 2014 ~ 3 Comments

Let’s Not “Not Reinvent The Wheel”

Some people go out of their way to “not reinvent the wheel”. “Let’s not reinvent the wheel” is a pretty common phrase in meetings. It’s used as a statement of intent not to over invest in time, labor, money or creativity in order to get something done. But sometime’s it’s worthwhile to reinvent the wheel […]

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02 February 2014 ~ 0 Comments

Super Bowl Fadvertising

It used to be that you’d have to wait for the Super Bowl to see Super Bowl ads, now they are released weeks before the actual game. There are websites and on-demand channels dedicated to collecting them and rating them, as well as television news programs and print publications dedicated to covering them as if […]

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30 January 2014 ~ 1 Comment

The reason I called is…

The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection.  That expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]

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