What’s all the flap about thinking outside the box? Get it? Flap. Box. …Box flap! The cliche says “thinking outside the box” is the end-all-be-all of innovative thinking. I completely disagree. It takes a lot more creativity to think INSIDE the box When you tell everyone to think outside the box, you’re basically telling them to […]
My favorite Chris Anderson book will apparently always be the “latest” Chris Anderson book — he keeps topping himself. The Long Tail blew me away, Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing sparked new ideas, and now his most recent work Makers: The New Industrial Revolution has me thinking about the steps that follow idea generation — […]
A new person I stumbled across online today via a random link is Vi Hart who describes herself as a Mathemusician (right there is a BIG clue to how creative she is.) Vi posted a video to YouTube sharing thoughts and demonstrating the possibilities of a folded-paper shape called a Hexaflexagon. If someone had tried to talk […]
Some of you readers (and most of my clients) know that I spent many years in the promotional products/advertising specialty business. In its simplest (and most under-utilized) form, ad specialties are typically inexpensive giveaways at events and tradeshows imprinted with a company logo or marketing message. At their weakest, ad specialties become part of the […]
The best ideas are always scribbled on napkins while bouncing concepts around with a friend over coffee (or beers.) Here’s a way to retain the fun and flow of sketching out your ideas in this ideal format without raiding the napkin dispenser at your local coffee shop! Here’s one of those ideas I wish I’d […]
This afternoon I was saddened to receive what was labeled as the “Final No Bull Shot” email newsletter from master salesman Hank Trisler. His family sent out the email to his legion of fans and subscriber with a brief message stating that Hank had quietly passed away early this morning. Trisler’s book No Bull Selling was […]
This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword on the web is “Crowdfunding” — pitching your project to the general public seeking financial support for putting your ideas into action – and this process is something that should be […]