Interactive Fact Pack
Robb Hecht’s Media 2.0 blog (one of the new additions to the Duct Tape Marketing Blogging Channel) has posted a link to AdAge’s 2006 Interactive Fact Pack. The guide is a 27-page download in PDF format.
Interesting revelations found within the report:
- MySpace is in the top 10 most-trafficked sites at #8
- Blogger.com is the #1 used tool for blogging.
- Not much available data (yet) on consumer-generated content
- RSS feed content is capturing few media buyers’ dollars, but increasing
- 78% of RSS feed users are male
- 40% of buyers say they plan spending budget on Paid Search
- 20% say they will spend money on Display Ads / Banners
- 70% of media companies plan to incorporate blogs and social networks in their marketing efforts
- 35% of marketers apportioning part of their budgets on developing in-house blogs
- 30% of marketers driving part of their budget toward ads on third-party blogs and blog networks
Download the report for more details.
