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After the Egg: New CBS Promotion Revealed

Don The Idea Guy

Top secret resources (hey, the Idea Guy is connected) have leaked an image of CBS television’s next gimmicky promotional push advertising their new season of television —

Photobucket - Video and Image Hosting

Talk about truth in advertising…
Media consultants are still calculating the number of ad impressions this brilliant campaign is sure to reap —
1. When you buy your toiletpaper

2. When you unwrap it and put it on the roll (it is anticipated that more of these impressions will be made upon pissed-off wives than husbands.)

3. When you detach sheets for use. Multiple impressions could be made depending upon whether you buy the Charmin Double-Thick Rolls or the Cottonelle Triple-Thick rolls (as well as whether you had Mexican food for dinner or not.)

4, 5, 6, 7, 8, … When you flush and the image swirls around-and around-and around the bowl before being taken into the septic system.

Genius.
Sheer genius.

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Grade-A Promotion or Stinks Like A Rotten Egg? You Don’t Know Beans About Creativity

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