Archive | Rant

05 July 2016 ~ 0 Comments

Independence Days

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Yesterday everyone got together to grill meat, drink beer, and launch glittery explosives into the sky; all in the name of Independence Day. But the real fireworks come EVERY day when you take advantage of your freedom to think independent thoughts and take independent actions. It’s be scary to be out there all alone. There […]

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24 June 2016 ~ 0 Comments

The Killing and Reincarnation of Ideas

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It can take an entire generation (or two) for an idea to die. Some ideas weren’t always “bad ideas”. Many times the beliefs related to how an idea came into being and was adopted by the masses were once valid. Fearing people from other tribes who looked different and had different cultures from your own tribe was probably […]

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08 June 2016 ~ 0 Comments

No Chips Notification Device

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You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]

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21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

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I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

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14 August 2015 ~ 0 Comments

Growing Up In A Mansion Of Words

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 I was reminiscing recently about the Scholastic Book Club from my elementary school days. The fun of poring through the cheap newsprint catalog and trying to choose among the best books, the anticipation of waiting days and weeks to finally get the books delivered to your classroom, and then the enjoyment of digging through the […]

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16 June 2015 ~ 4 Comments

Twitter is…

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There was an interesting article published over on LinkedIn from Alan Wolk, a consultant to the television (traditional broadcast) industry. I added my own perspective to his article which asserted that Twitter isn’t a social network, but instead a broadcast network. In the post Alan likened Twitter to standing up in front of a crowd and giving a speech, […]

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19 May 2015 ~ 1 Comment

Better Than

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As many of you may be aware, this year I’ve committed to producing a single piece of content (Seth Godin calls it “making art”) every single day in the form of a hand-lettered yellow sticky note. If you’re interested, you can follow these efforts on my Instagram account. Last week I posted the Big Yellow Sticky you see embedded […]

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03 March 2015 ~ 0 Comments

Easier For Who?

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When a customer (external or internal) questions a policy or procedure that is foisted upon them by the representative of a company/brand/department with whom they are “trying” to do business, that policy was put in place to make life easier for the company/brand/department — not the customer. February is a short month, and March 1 fell […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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10 June 2014 ~ 1 Comment

Productivity Shaming

I’m sure you’ve heard of pet shaming photos by now. People take pictures of their pet along with a (usually handwritten) sign that explains the dastardly deed for which they should be ashamed of themselves. You’ve probably even shared a few of those photos on Twitter or Facebook yourself. As much as we tend to humanize our […]

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