Archive | Rant

06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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10 June 2014 ~ 1 Comment

Productivity Shaming

I’m sure you’ve heard of pet shaming photos by now. People take pictures of their pet along with a (usually handwritten) sign that explains the dastardly deed for which they should be ashamed of themselves. You’ve probably even shared a few of those photos on Twitter or Facebook yourself. As much as we tend to humanize our […]

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27 May 2014 ~ 2 Comments

Are You Earning or Burning?

Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]

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12 May 2014 ~ 2 Comments

Customer Service Highs and Lowe’s

For a company with a marketing tagline of “Never Stop Improving”, Lowe’s may need to start an in-house home improvement project… A couple weeks ago my mother bought a new dryer (around $400 or $500) from Lowe’s. During the order/checkout sequence the clerk asked if she needed a vent/dryer duct hose (about $15). Since the older dryer she was replacing had been […]

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31 March 2014 ~ 1 Comment

Back-Up Coffee

This morning I arrived early for a meeting at a local Bob Evans. I told the greeter (who also turned out to be the server) that I was expecting to meet one other person. They noticed my laptop bag and asked if we’d need a place to plug-in. WOW… Nice job paying attention and trying […]

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27 February 2014 ~ 0 Comments

Don Draper meets Dr. Seuss

As most of you, as a kid I was a Dr. Seuss fan. Unlike most of you, I continued to not only be a Dr. Seuss fan as an adult — but look back on the old “children’s books” that Theodor Seuss Geisel wrote and see lessons for grown-ups. As a child Green Eggs and […]

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28 January 2014 ~ 0 Comments

Scumbag Twitter

Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]

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24 January 2014 ~ 0 Comments

Jiggle The Handle

You’ve probably experienced this situation — you flush a toilet, but it won’t stop running because the flapper valve isn’t adjusted properly to form a good seal, allowing water to continually leak out of the tank, and therefore the tank continually attempts to fill itself. So, you stop the toilet from running by “jiggling the […]

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17 January 2014 ~ 0 Comments

Facebook’s Content Eclipse

Among Dictionary.com’s definitions of the word “Eclipse” are the following: A reduction or loss of splendor, status, reputation, etc. To make less outstanding or important by comparison. In the past I’ve always told my consulting clients that Facebook was a great place to find and connect with people who are interested in the products and […]

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09 January 2014 ~ 0 Comments

They’ll shut-up when you do

You know those critics? The ones who nay-say and ridicule and weigh in on the negative side of all the cool things you want to do? It seems like no matter what dream you share with them, they all want to shake you awake and back into their dismal reality. You say you want to […]

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