Some organizations seem to forget the value potential of a ringing phone.
Especially on the days it’s ringing off the hook.
The more a phone rings from caller after caller with little or no breaks between those calls, the more of an intrusion some companies (or at least some of their employees) perceive a ringing phone to be.
I’ve seen these same employees take all sorts of gossip breaks, smoke breaks, and “Candy Crush” breaks all while bemoaning how busy they are — but if they have to answer two phone calls in a row from customers who >GASP!< need something “outrageous” like an answer to a question or to place an actual order — you’d think someone just called their dear mother a foul name.
Phone calls from customers are not an interruption.
Phone calls from prospects are not a bother.
Customers and prospects are not calling to ruin your day.
It’s a customer on the phone!
It’s someone who needs your help.
Your company spends a ton of time, effort, and money getting people to notice your services and what you offer for sale, with the hope that they will get a call from those same people when they are in need of said service and offerings.
When your company phone rings it means your marketing and advertising is working.
Too often spending money on marketing is like feeding coins into a Las Vegas slot machine and pulling the handle. It takes a lot of resilience and a lot of coins to keep feeding the machine and pulling the lever with absolutely zero promise of it ever paying off. Except when it does.
When your office phone rings,
the slot machine just paid out.
You hit the jackpot, baby!
But you’re not treating your callers like jackpots.
You’re treating them like jackshit.