AT&T sued NASCAR Friday after the motor sports monster would not let it replace the Cingular logo on Jeff Burton’s race car with new AT&T artwork. Burton’s #31 car is sponsored by Cingular, but AT&T took full ownership of Cingular as part of its recent BellSouth merger and has made no secret of its plans to eliminate the Cingular brand name.
I gotta say that I agree with NASCAR’s decision (but probably not for the same reasons.) Cingular was well on its way to building a strong and recognizable brand before AT&T swallowed them whole. A dinosaur company like AT&T is sure to be a drag on the potential speed of a race car.