When you pitch any sort of idea or present a proposal to a client, you share a lot of creative energy and enthusiasm with the customer (if you’re doing it right).
You can’t effectively get another person excited about a concept unless you’re excited about it was well. That enthusiasm for your own idea comes through to your client when you are talking to them about it.
If they see you get excited about an idea, they pay more attention to your presentation because they want to know what has you so excited. If you are enthusiastic about an idea, they know you’ll be more driven to put it into action.
As you send waves of your energy across the table to your client, you can tell when they get excited because they’ll begin sending that same sort of energy back to you.
The best meeting outcomes always seem to come from the meetings where you can feel the exchange of excitement going back and forth between you and your client.
Those are the meetings where the clients say “Yes” and you get to work with them to put all that energy (yours and theirs) into making the idea a reality.