30 June 2015 ~ 0 Comments

The “About Them” page

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Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them. So why don’t websites have an About Them page? An About Them page should talk about the kind of person […]

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23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

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Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

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02 June 2015 ~ 0 Comments

“Ordinary” means you’re doing it wrong

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I love having conversations over a meal, but I hate the time it takes to prepare (and clean-up!), so I tend to dine out a lot in order to maximize my enjoyment of interesting table talk while minimizing the labor required to achieve it. As a result I have experienced some of the best and some of […]

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09 March 2015 ~ 0 Comments

The Most Important Person In The Meeting

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Stephen Colbert was recently interviewed and asked a question about how he had honed his interview skills during his time as host of Comedy Central’s The Colbert Report. Surprisingly, his answer had little to do with watching more experienced members of the traditional press do interviews and more about his own experience when he was learning […]

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03 March 2015 ~ 0 Comments

Easier For Who?

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When a customer (external or internal) questions a policy or procedure that is foisted upon them by the representative of a company/brand/department with whom they are “trying” to do business, that policy was put in place to make life easier for the company/brand/department — not the customer. February is a short month, and March 1 fell […]

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18 February 2015 ~ 1 Comment

Talent Relies on Techniques Not Tools

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Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]

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21 January 2015 ~ 1 Comment

A Carpenter Should Have A Hammer, Right?

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You hire a carpenter to come to your house to build something (I don’t know what he’s going to build, you hired him. What do you need? Bookcases? Let’s say bookcases…) He shows up wearing a t-shirt that says “Bob’s Carpentry” on it and he hands you a business card that has his title listed as […]

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08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

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The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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