08 December 2014 ~ 0 Comments

The “So Now What?” Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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25 November 2014 ~ 0 Comments

The Disintermediation Uber Straw

Have you seen the movie starring Daniel Day-Lewis called “There Will Be Blood“? It’s an incredible film with lots of great actors in winning performances. Even if you’ve seen it before, the movie is worth a second look, if only for the infamous “I drink your milkshake” scene. Spoilers here, so if you haven’t seen […]

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20 October 2014 ~ 0 Comments

A List of Could’ves

You just had a lousy interaction with a prospect and didn’t get the order. You may have even missed the opportunity to sell the next appointment. Or maybe you just fumbled the ball or simply know you weren’t at your best. The call ends or the meeting is over, and just like the old V8 juice commercial, you […]

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03 October 2014 ~ 0 Comments

Your customers don’t need you. They have Google.

If all you do is give the same answers to the same questions over and over everyday, your customers don’t need you. They have Google. If all you do is email a list of current prices to anyone who asks for them, your customers don’t need you. They have Google. If all you do is […]

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02 October 2014 ~ 0 Comments

It’s time to Can the “Can I help you?”

Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]

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30 September 2014 ~ 0 Comments

Mobile Loyalty vs. Cellular Stalking

I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?”  In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]

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16 September 2014 ~ 0 Comments

You’re incredibly smart and handsome

Most (if not all) major brands add you to an email marketing list after you buy and register a product with them.  Such is the case with Toshiba.  I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]

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12 September 2014 ~ 0 Comments

Relationships are inefficient

Relationships are incredibly inefficient. You have to identify a likely potential candidate, present yourself in a way that you hope they will find compelling and attractive, if they agree to the possibility of a relationship you have the whole let’s-hang-out-together-trial-runs, and if the other party finally decides that YES, you are the one for them — you have […]

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05 September 2014 ~ 0 Comments

Your most important client should fire you

Your most important client is also your most neglected client… YOU. You would absolutely stop doing business with a company immediately if they treated you the way you treat yourself. Think about it. Compared to all the other clients you serve, YOUR projects are always the last to get done, your needs are the last to get met, […]

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