31 March 2014 ~ 1 Comment

Back-Up Coffee

This morning I arrived early for a meeting at a local Bob Evans. I told the greeter (who also turned out to be the server) that I was expecting to meet one other person. They noticed my laptop bag and asked if we’d need a place to plug-in. WOW… Nice job paying attention and trying […]

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27 February 2014 ~ 0 Comments

Don Draper meets Dr. Seuss

As most of you, as a kid I was a Dr. Seuss fan. Unlike most of you, I continued to not only be a Dr. Seuss fan as an adult — but look back on the old “children’s books” that Theodor Seuss Geisel wrote and see lessons for grown-ups. As a child Green Eggs and […]

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29 January 2014 ~ 0 Comments

Complete The Connection

If you’ve ever been connected with another person through the unsolicited efforts of a third-party mutual friend, they took a risk in order to put the two of you together. In making the referral, that person extended their own reputation (what each of you thought about him or her individually) in the hopes of creating […]

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28 January 2014 ~ 0 Comments

Scumbag Twitter

Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]

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24 January 2014 ~ 0 Comments

Jiggle The Handle

You’ve probably experienced this situation — you flush a toilet, but it won’t stop running because the flapper valve isn’t adjusted properly to form a good seal, allowing water to continually leak out of the tank, and therefore the tank continually attempts to fill itself. So, you stop the toilet from running by “jiggling the […]

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17 January 2014 ~ 0 Comments

Facebook’s Content Eclipse

Among Dictionary.com’s definitions of the word “Eclipse” are the following: A reduction or loss of splendor, status, reputation, etc. To make less outstanding or important by comparison. In the past I’ve always told my consulting clients that Facebook was a great place to find and connect with people who are interested in the products and […]

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10 January 2014 ~ 0 Comments

Building up or tearing down

There are two ways for you rise above the crowd, stand head and shoulders over your competitors, and make your way to the top of the heap. The first way is to build yourself up Gain the knowledge you need, pay your dues, and make the mistakes required to enable you to avoid those mistakes […]

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09 January 2014 ~ 0 Comments

They’ll shut-up when you do

You know those critics? The ones who nay-say and ridicule and weigh in on the negative side of all the cool things you want to do? It seems like no matter what dream you share with them, they all want to shake you awake and back into their dismal reality. You say you want to […]

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13 December 2013 ~ 0 Comments

I’m Done Sleeping Now!

A number of years ago, friend and mentor Jeffrey Gitomer shared a stellar story of YES! Attitude by way of his granddaughter Morgan. The whole family is out to breakfast one morning and when Morgan reaches across the table for an item, she knocks over a full glass of orange juice. Rather then cower or cry, Morgan throws her […]

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07 October 2013 ~ 0 Comments

Gaping Error

I’m a huge fan of Hugh MacLeod’s work on Gapingvoid.com because he simply gets so many things right. His advertising background shaped a lot of his views of what not-to-do in the marketing arena, and my own experience in that industry did the same for me.  His drawing about the way advertising speaks to people […]

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