08 June 2016 ~ 0 Comments

No Chips Notification Device

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You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]

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17 May 2016 ~ 1 Comment

What to do after you LOSE the sale

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I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]

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10 May 2016 ~ 0 Comments

Seth Godin Thinks Your Idea Will Probably Fail

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I was binge-listening to Jason (I wear Your Shirt) Zook’s new Action Army podcast and toward the end of episode 8 (I’d give you the exact timestamp, but then you might jump right to it rather than listening to the entire episode like you should) Jason mentions writing Seth Godin and sharing the idea for his “I Wear Your […]

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04 March 2016 ~ 0 Comments

10 Ideas Worth Sharing with the World

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As part of a daily idea practice I participate in with some friends on Facebook, a recent topic prompt asked for 10 ideas, messages, thoughts, concepts I consider worth sharing with the world. Since January of 2015 I’ve actually been in a habit of posting one of those thoughts on a daily basis (with the help […]

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25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

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A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

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21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

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I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

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25 September 2015 ~ 2 Comments

Just An Idea

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I recently noticed that whenever I share a new concept with someone (whether they are a client, long-time friend or new prospect), I tend to use the phrase “just an idea” either in the opening or closing of my message containing the idea I am sharing with them. I’ve decide to curb my use of the […]

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21 August 2015 ~ 0 Comments

Five times it’s okay to be selfish

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There are plenty of folks out there writing about the benefits and special place in heaven set aside for the most generous souls among us, but I firmly believe that (within certain qualifying criteria) it’s okay to be a little selfish. Sometimes a lot selfish. Here are five times that I identified where being selfish is perfectly […]

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18 August 2015 ~ 0 Comments

The Proactive Prepared Pessimist

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There is nothing wrong with making a new project “live” and then finding things that went wrong/broke/didn’t work. You then correct the broken elements and re-launch, repeating as many times as necessary. Nothing would ever launch if people waited for every single element to be “perfect”, because there’s no such thing as perfect. However, you can dramatically reduce both the number […]

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30 June 2015 ~ 0 Comments

The “About Them” page

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Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them. So why don’t websites have an About Them page? An About Them page should talk about the kind of person […]

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