15 September 2016 ~ 2 Comments

Podcasts Running Through My Mind

Running Through My Mind Podcast

I decided to jump in and launch a podcast this week. Over the last 6-12 months I’d been trying to recruit a few business associates, past project partners, even my spouse to commit to creating and co-hosting an ongoing podcast program, but I couldn’t get any takers. They were all interested, but no one seemed to want […]

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25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

bluelight-mascot

A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

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25 November 2014 ~ 0 Comments

The Disintermediation Uber Straw

Chocolate_Milkshake

Have you seen the movie starring Daniel Day-Lewis called “There Will Be Blood“? It’s an incredible film with lots of great actors in winning performances. Even if you’ve seen it before, the movie is worth a second look, if only for the infamous “I drink your milkshake” scene. Spoilers here, so if you haven’t seen […]

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30 September 2014 ~ 0 Comments

Mobile Loyalty vs. Cellular Stalking

I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?”  In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]

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27 May 2014 ~ 2 Comments

Are You Earning or Burning?

Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]

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04 February 2014 ~ 0 Comments

Scribbling on napkins

I am a very big fan of scribbling ideas and jotting notes and scrawling diagrams on napkins. Putting the tip of a rollerball pen to a napkin just seems to foster my creative spirit. The napkin is an informal method of sharing an idea or making plans. It usually means you’re in a casual location […]

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30 January 2014 ~ 1 Comment

The reason I called is…

The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection.  That expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]

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28 January 2014 ~ 0 Comments

Scumbag Twitter

Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]

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14 January 2014 ~ 0 Comments

Your Camera Phone as a Creativity Tool

You might not think of it that way, but you have a powerful tool for sparking creativity at your finger tips and always within reach. Your mobile phone. More specifically, the camera on your mobile phone. No longer a grainy back-up to more traditional cameras, these days the resolution rivals the best digital cameras and […]

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04 April 2013 ~ 0 Comments

Put This In Your Pocket

There are many of them out there, but right now my favorite “save this to read later” app is GetPocket.com.  It integrates well across all my connected devices, and their browser plug-in (I use the one for Chrome) always comes in handy. Another added advantage is that you can easily send things to your account […]

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