23 March 2017 ~ 0 Comments

Magazine Revenue Ideas

magazine brainstorm

I recently participated in an hour-long brainstorm session with Ron McDaniel, leader of the Micro Mag Publishing community. We bounced around ideas for local publishers on the topics of non-traditional revenue generation, selling ideas (versus selling advertising), sponsorship opportunities, featured content ideas, how to stay motivated, and a myriad of other topics (until I ran […]

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29 November 2016 ~ 0 Comments

BeachStorming

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First came BEANstorming: generating business ideas and action plans with clients over coffee. Then came BEERstorms (same thing, just add beer!) Now there’s a new location for idea generation (hey, that rhymes): BEACHSTORMING! If you’re in Honolulu next week, a member of the Hawaii Association of Broadcasters, and would like to bounce around a few revenue-generating […]

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15 September 2016 ~ 2 Comments

Podcasts Running Through My Mind

Running Through My Mind Podcast

I decided to jump in and launch a podcast this week. Over the last 6-12 months I’d been trying to recruit a few business associates, past project partners, even my spouse to commit to creating and co-hosting an ongoing podcast program, but I couldn’t get any takers. They were all interested, but no one seemed to want […]

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06 July 2016 ~ 0 Comments

Loud and Clear

A crying baby is loud, but not very clear.

Some people and brands (and politicians) are quite loud, but their message isn’t communicated with clarity. Some concepts are crystal clear, but require amplification in order to be heard by the people who would be most interested in obtaining additional information about the subject. Loud isn’t necessarily bad, but neither is it better. Volume without […]

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17 May 2016 ~ 1 Comment

What to do after you LOSE the sale

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I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]

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25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

bluelight-mascot

A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

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11 September 2015 ~ 0 Comments

Marketing Passion Blabstorm

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Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]

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23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

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Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

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16 June 2015 ~ 4 Comments

Twitter is…

babbling-brook

There was an interesting article published over on LinkedIn from Alan Wolk, a consultant to the television (traditional broadcast) industry. I added my own perspective to his article which asserted that Twitter isn’t a social network, but instead a broadcast network. In the post Alan likened Twitter to standing up in front of a crowd and giving a speech, […]

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29 April 2015 ~ 4 Comments

The Awesome Door

awesome-door

Last week I saw the really cool video Dove released about their experiment in several parts of the world where they gave woman the choice to enter a store through two doors; one labeled “Average” and one labeled “Beautiful”.  It was an interesting (and somewhat sad) choice to watch women make for themselves, without any obvious outside influence. Was […]

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