20 June 2014 ~ 0 Comments

Empty Tank Full Mind

Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]

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27 May 2014 ~ 2 Comments

Are You Earning or Burning?

Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]

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11 March 2014 ~ 1 Comment

Wiping Out Cancer

Continuing on the trend of Helpful Humor I’ve been noticing lately, I wanted to share the activity of possibly one of the funniest businesses I’ve had the pleasure to spend my money with — Dollar Shave Club. Still the BEST commercial you’ll never see on television, these guys didn’t quit with a one-hit wonder (technically, […]

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03 March 2014 ~ 1 Comment

Emergency Coffee

A few weeks ago I was in San Diego taking a few vacation days after delivering three workshops at the DogWatch Hidden Fence annual Dealer conference in Huntington Beach, California. My fiance and I had asked an employee at The Nat gift shop if she could recommend any local restaurants near our hotel, and without […]

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05 February 2014 ~ 0 Comments

SlideShare Smarts

About five years ago I discovered SlideShare and decided to upload a couple of my older slide presentations along with a version of my book “100-Whats of Creativity“.  Every so often SlideShare sends me an email with a running count of views they’ve received and at one point the SlideShare version of my book earned […]

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02 February 2014 ~ 0 Comments

Super Bowl Fadvertising

It used to be that you’d have to wait for the Super Bowl to see Super Bowl ads, now they are released weeks before the actual game. There are websites and on-demand channels dedicated to collecting them and rating them, as well as television news programs and print publications dedicated to covering them as if […]

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30 January 2014 ~ 1 Comment

The reason I called is…

The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection.  That expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]

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28 January 2014 ~ 0 Comments

Scumbag Twitter

Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]

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20 January 2014 ~ 0 Comments

Rack-Up Some Business Ideas

One of my personal creative strengths has always been the ability to generate ideas for a specific client and their specific industry. I’ve developed that ability by immersing myself in a client’s business. I subscribe to trade publications, join industry mailing lists, visit industry websites, and basically just soak up as much information as I […]

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19 January 2014 ~ 0 Comments

How to read your customer’s mind

Amazon says it can ship items before customers order. Is this some sort of mind reading trick? Hardly. They’ve just been paying attention to their customers. Want to read the minds of YOUR customers?  Here are a few tips to help you. 1. Wish List Amazon allows users to keep multiple list of things they […]

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