20 March 2015 ~ 0 Comments

One Hour Equals

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One of the things I hear so many (too many) times from clients is that they “don’t have the time” to blog, tweet, Facebook, Instagram, YouTube, write articles, take photographs, paint, doodle, sketch, draw, shoot video… whatever it is that we’re discussing and (both) agree could make a positive difference in the public perception of […]

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18 February 2015 ~ 1 Comment

Talent Relies on Techniques Not Tools

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Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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30 September 2014 ~ 0 Comments

Mobile Loyalty vs. Cellular Stalking

I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?”  In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]

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16 September 2014 ~ 0 Comments

You’re incredibly smart and handsome

Most (if not all) major brands add you to an email marketing list after you buy and register a product with them.  Such is the case with Toshiba.  I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]

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20 June 2014 ~ 0 Comments

Empty Tank Full Mind

Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]

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27 May 2014 ~ 2 Comments

Are You Earning or Burning?

Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]

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11 March 2014 ~ 1 Comment

Wiping Out Cancer

Continuing on the trend of Helpful Humor I’ve been noticing lately, I wanted to share the activity of possibly one of the funniest businesses I’ve had the pleasure to spend my money with — Dollar Shave Club. Still the BEST commercial you’ll never see on television, these guys didn’t quit with a one-hit wonder (technically, […]

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03 March 2014 ~ 1 Comment

Emergency Coffee

A few weeks ago I was in San Diego taking a few vacation days after delivering three workshops at the DogWatch Hidden Fence annual Dealer conference in Huntington Beach, California. My fiance and I had asked an employee at The Nat gift shop if she could recommend any local restaurants near our hotel, and without […]

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