06 July 2016 ~ 0 Comments

Loud and Clear

A crying baby is loud, but not very clear.

Some people and brands (and politicians) are quite loud, but their message isn’t communicated with clarity. Some concepts are crystal clear, but require amplification in order to be heard by the people who would be most interested in obtaining additional information about the subject. Loud isn’t necessarily bad, but neither is it better. Volume without […]

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15 June 2016 ~ 0 Comments

Inspirational Eavesdropping


Ever been sitting at your desk at work and overheard a co-worker talking about a project and it sparked an idea for a completely unrelated problem you were working on? How about standing in line at your local Starbucks waiting to place your order and hearing another patron on their phone talking about a vacation they’re planning and […]

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10 May 2016 ~ 0 Comments

Seth Godin Thinks Your Idea Will Probably Fail


I was binge-listening to Jason (I wear Your Shirt) Zook’s new Action Army podcast and toward the end of episode 8 (I’d give you the exact timestamp, but then you might jump right to it rather than listening to the entire episode like you should) Jason mentions writing Seth Godin and sharing the idea for his “I Wear Your […]

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30 April 2016 ~ 1 Comment

Side Hustle Beanstorm


There are just a handful of podcasts that I listen to on a regular (daily or weekly) basis. The ones that get a little “ooh!” out of me when I see there is a new episode downloading to my favorite podcast app. They have great content, interesting guests with relatable stories to share, engaging hosts, and (perhaps most importantly) […]

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25 January 2016 ~ 0 Comments

Bringing The Bluelight Back


A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

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11 January 2016 ~ 1 Comment

5 Creativity and Marketing Lessons from David Bowie


David Bowie was more than a favorite musician to me. He was my creative shaman; a marketing mind reader who knew exactly what kind of audio atmosphere I required to produce some of my best work. He was a soundtrack companion that followed me from high school to art school and then into the working world […]

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21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?


I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

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23 October 2015 ~ 0 Comments

Blab.im Ideas for Sales and Marketing


Fun announcement! I am hosting a LIVE video chat with Jennifer Gluckow and Jeffrey Gitomer on Blab.im next Monday, October 26 at 5:30pm Eastern! Unless they jump on sometime between now and then, I think this is going to be their inaugural appearance on this platform, and I’m thrilled to be the catalyst. You’re invited to witness this […]

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11 September 2015 ~ 0 Comments

Marketing Passion Blabstorm


Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]

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19 August 2015 ~ 0 Comments

A Wonderful Idea For Amazon

Wonder Woman knapsack

Today is my wife’s birthday, and being a fan of super heroes like myself (have I mentioned she’s my perfect match?) I went with an all Wonder Woman gift theme this year. One of the gifts was this very cool Wonder Woman Knapsack whose picture you’ll see accompanying this post. One problem: the rivet on the snap closure […]

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