23 March 2017 ~ 0 Comments

Magazine Revenue Ideas

magazine brainstorm

I recently participated in an hour-long brainstorm session with Ron McDaniel, leader of the Micro Mag Publishing community. We bounced around ideas for local publishers on the topics of non-traditional revenue generation, selling ideas (versus selling advertising), sponsorship opportunities, featured content ideas, how to stay motivated, and a myriad of other topics (until I ran […]

Continue Reading

07 October 2016 ~ 0 Comments

Places You Can Sell Your Ideas

places you can sell ideas

The only question I get asked more than “how do I come up with more ideas?” is “where can I sell my ideas?” — and these two questions couldn’t be further apart. The answer to the first question is all about efforts and exercises to produce creative concepts in large quantities, whereas the most successful […]

Continue Reading

06 July 2016 ~ 0 Comments

Loud and Clear

A crying baby is loud, but not very clear.

Some people and brands (and politicians) are quite loud, but their message isn’t communicated with clarity. Some concepts are crystal clear, but require amplification in order to be heard by the people who would be most interested in obtaining additional information about the subject. Loud isn’t necessarily bad, but neither is it better. Volume without […]

Continue Reading

08 June 2016 ~ 0 Comments

No Chips Notification Device

No-Chip250x

You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]

Continue Reading

17 May 2016 ~ 1 Comment

What to do after you LOSE the sale

lost-the-sale_5cvrPNG500

I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]

Continue Reading

25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

bluelight-mascot

A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

Continue Reading

21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

mast-bros-choc01

I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

Continue Reading

19 May 2015 ~ 1 Comment

Better Than

BYS_better-than

As many of you may be aware, this year I’ve committed to producing a single piece of content (Seth Godin calls it “making art”) every single day in the form of a hand-lettered yellow sticky note. If you’re interested, you can follow these efforts on my Instagram account. Last week I posted the Big Yellow Sticky you see embedded […]

Continue Reading

08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

Continue Reading

06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

email-too-much_small

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

Continue Reading

Switch to mobile version