17 May 2016 ~ 1 Comment

What to do after you LOSE the sale

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I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]

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25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

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A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

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21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

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I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

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23 October 2015 ~ 0 Comments

Blab.im Ideas for Sales and Marketing

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Fun announcement! I am hosting a LIVE video chat with Jennifer Gluckow and Jeffrey Gitomer on Blab.im next Monday, October 26 at 5:30pm Eastern! Unless they jump on sometime between now and then, I think this is going to be their inaugural appearance on this platform, and I’m thrilled to be the catalyst. You’re invited to witness this […]

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19 August 2015 ~ 0 Comments

A Wonderful Idea For Amazon

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Today is my wife’s birthday, and being a fan of super heroes like myself (have I mentioned she’s my perfect match?) I went with an all Wonder Woman gift theme this year. One of the gifts was this very cool Wonder Woman Knapsack whose picture you’ll see accompanying this post. One problem: the rivet on the snap closure […]

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12 August 2015 ~ 0 Comments

Overindulging

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Typically the term overindulging has negative connotations. It’s too much food or too much drink. Too many trips to the all-you-can-eat buffet. Overindulging in this fashion leads to expanding your waistline and fattening your physique. If you overindulge a child you risk spoiling them. Many blame overindulging helicopter-parents for the entitled attitudes of millennials in the […]

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21 July 2015 ~ 0 Comments

Flip The Dip

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Which gives you more satisfaction… starting something new or finishing something old? A lot of folks (maybe you) are easily bored or distracted and jump from one project to the next without ever finishing what they started. There is a freshness and excitement to starting a new project that is difficult to overcome. I’ll admit to struggling with […]

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30 June 2015 ~ 0 Comments

The “About Them” page

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Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them. So why don’t websites have an About Them page? An About Them page should talk about the kind of person […]

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23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

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Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

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02 June 2015 ~ 0 Comments

“Ordinary” means you’re doing it wrong

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I love having conversations over a meal, but I hate the time it takes to prepare (and clean-up!), so I tend to dine out a lot in order to maximize my enjoyment of interesting table talk while minimizing the labor required to achieve it. As a result I have experienced some of the best and some of […]

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