30 April 2016 ~ 0 Comments

Side Hustle Beanstorm

20049722_ml_bulb-bean

There are just a handful of podcasts that I listen to on a regular (daily or weekly) basis. The ones that get a little “ooh!” out of me when I see there is a new episode downloading to my favorite podcast app. They have great content, interesting guests with relatable stories to share, engaging hosts, and (perhaps most importantly) […]

Continue Reading

25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

bluelight-mascot

A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

Continue Reading

11 January 2016 ~ 1 Comment

5 Creativity and Marketing Lessons from David Bowie

bowie-bye02

David Bowie was more than a favorite musician to me. He was my creative shaman; a marketing mind reader who knew exactly what kind of audio atmosphere I required to produce some of my best work. He was a soundtrack companion that followed me from high school to art school and then into the working world […]

Continue Reading

21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

mast-bros-choc01

I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

Continue Reading

23 October 2015 ~ 0 Comments

Blab.im Ideas for Sales and Marketing

gitomer-ideaguy-blab

Fun announcement! I am hosting a LIVE video chat with Jennifer Gluckow and Jeffrey Gitomer on Blab.im next Monday, October 26 at 5:30pm Eastern! Unless they jump on sometime between now and then, I think this is going to be their inaugural appearance on this platform, and I’m thrilled to be the catalyst. You’re invited to witness this […]

Continue Reading

25 September 2015 ~ 2 Comments

Just An Idea

just-an-idea300x

I recently noticed that whenever I share a new concept with someone (whether they are a client, long-time friend or new prospect), I tend to use the phrase “just an idea” either in the opening or closing of my message containing the idea I am sharing with them. I’ve decide to curb my use of the […]

Continue Reading

11 September 2015 ~ 0 Comments

Marketing Passion Blabstorm

blab-logo01

Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]

Continue Reading

18 August 2015 ~ 0 Comments

The Proactive Prepared Pessimist

half-full-measure

There is nothing wrong with making a new project “live” and then finding things that went wrong/broke/didn’t work. You then correct the broken elements and re-launch, repeating as many times as necessary. Nothing would ever launch if people waited for every single element to be “perfect”, because there’s no such thing as perfect. However, you can dramatically reduce both the number […]

Continue Reading

30 June 2015 ~ 0 Comments

The “About Them” page

look-at-you

Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them. So why don’t websites have an About Them page? An About Them page should talk about the kind of person […]

Continue Reading

23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

Periscope-app01

Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

Continue Reading