18 August 2015 ~ 0 Comments

The Proactive Prepared Pessimist

half-full-measure

There is nothing wrong with making a new project “live” and then finding things that went wrong/broke/didn’t work. You then correct the broken elements and re-launch, repeating as many times as necessary. Nothing would ever launch if people waited for every single element to be “perfect”, because there’s no such thing as perfect. However, you can dramatically reduce both the number […]

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30 June 2015 ~ 0 Comments

The “About Them” page

look-at-you

Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them. So why don’t websites have an About Them page? An About Them page should talk about the kind of person […]

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23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

Periscope-app01

Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

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02 June 2015 ~ 0 Comments

“Ordinary” means you’re doing it wrong

ordinary-pin

I love having conversations over a meal, but I hate the time it takes to prepare (and clean-up!), so I tend to dine out a lot in order to maximize my enjoyment of interesting table talk while minimizing the labor required to achieve it. As a result I have experienced some of the best and some of […]

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09 April 2015 ~ 0 Comments

Just In Case

justincase

I live in a constant state of discovery. My radar is always up for cool new things — books, music, movies, magazines, art, websites, social media tools, apps, business models, online courses, interesting people, media delivery mechanisms, articles, etc… I always have something new to share. When I’m speaking with friends and clients my conversation inevitably […]

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09 March 2015 ~ 0 Comments

The Most Important Person In The Meeting

Colbert01

Stephen Colbert was recently interviewed and asked a question about how he had honed his interview skills during his time as host of Comedy Central’s The Colbert Report. Surprisingly, his answer had little to do with watching more experienced members of the traditional press do interviews and more about his own experience when he was learning […]

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03 March 2015 ~ 0 Comments

Easier For Who?

bys_policies

When a customer (external or internal) questions a policy or procedure that is foisted upon them by the representative of a company/brand/department with whom they are “trying” to do business, that policy was put in place to make life easier for the company/brand/department — not the customer. February is a short month, and March 1 fell […]

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18 February 2015 ~ 1 Comment

Talent Relies on Techniques Not Tools

bentpaperclip

Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]

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08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

BYS_didnt-do

The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

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09 December 2014 ~ 0 Comments

Wrong vs. Different

wrong-zebra

I read a post from a business friend the other day in which he outlined the “right” way to apply for a job, the “right” way to outline and explain past positions on a resume, the “right” way to speak to the interviewer, etc.  All I came away with from his advice and perspective was that this place […]

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