09 December 2014 ~ 0 Comments

Wrong vs. Different

wrong-zebra

I read a post from a business friend the other day in which he outlined the “right” way to apply for a job, the “right” way to outline and explain past positions on a resume, the “right” way to speak to the interviewer, etc.  All I came away with from his advice and perspective was that this place […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

email-too-much_small

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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25 November 2014 ~ 0 Comments

The Disintermediation Uber Straw

Chocolate_Milkshake

Have you seen the movie starring Daniel Day-Lewis called “There Will Be Blood“? It’s an incredible film with lots of great actors in winning performances. Even if you’ve seen it before, the movie is worth a second look, if only for the infamous “I drink your milkshake” scene. Spoilers here, so if you haven’t seen […]

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20 October 2014 ~ 0 Comments

A List of Could’ves

V8-can

You just had a lousy interaction with a prospect and didn’t get the order. You may have even missed the opportunity to sell the next appointment. Or maybe you just fumbled the ball or simply know you weren’t at your best. The call ends or the meeting is over, and just like the old V8 juice commercial, you […]

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17 October 2014 ~ 0 Comments

Want the credit? Take the blame.

blame-me

Everybody wants to take the credit for a great idea, but nobody wants to take the blame for the bad ones. The trouble is, you’re never going to get that great idea put into action unless you take a chance on a few bad ones. Most other people don’t want to get blamed when a […]

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08 October 2014 ~ 0 Comments

Queasy Concepts

How you personally feel about an idea has a direct effect on your ability to put it into action. If you don’t believe the idea will work, it won’t. If you don’t believe the concept is in alignment with your own personal principles, your actions will be out of alignment with your intent to implement. If you don’t […]

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03 October 2014 ~ 0 Comments

Your customers don’t need you. They have Google.

If all you do is give the same answers to the same questions over and over everyday, your customers don’t need you. They have Google. If all you do is email a list of current prices to anyone who asks for them, your customers don’t need you. They have Google. If all you do is […]

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02 October 2014 ~ 0 Comments

It’s time to Can the “Can I help you?”

Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]

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16 September 2014 ~ 0 Comments

You’re incredibly smart and handsome

Most (if not all) major brands add you to an email marketing list after you buy and register a product with them.  Such is the case with Toshiba.  I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]

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