25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

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A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

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21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

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I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

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11 September 2015 ~ 0 Comments

Marketing Passion Blabstorm

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Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]

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16 June 2015 ~ 4 Comments

Twitter is…

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There was an interesting article published over on LinkedIn from Alan Wolk, a consultant to the television (traditional broadcast) industry. I added my own perspective to his article which asserted that Twitter isn’t a social network, but instead a broadcast network. In the post Alan likened Twitter to standing up in front of a crowd and giving a speech, […]

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29 April 2015 ~ 4 Comments

The Awesome Door

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Last week I saw the really cool video Dove released about their experiment in several parts of the world where they gave woman the choice to enter a store through two doors; one labeled “Average” and one labeled “Beautiful”.  It was an interesting (and somewhat sad) choice to watch women make for themselves, without any obvious outside influence. Was […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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30 September 2014 ~ 0 Comments

Mobile Loyalty vs. Cellular Stalking

I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?”  In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]

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16 September 2014 ~ 0 Comments

You’re incredibly smart and handsome

Most (if not all) major brands add you to an email marketing list after you buy and register a product with them.  Such is the case with Toshiba.  I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]

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11 March 2014 ~ 1 Comment

Wiping Out Cancer

Continuing on the trend of Helpful Humor I’ve been noticing lately, I wanted to share the activity of possibly one of the funniest businesses I’ve had the pleasure to spend my money with — Dollar Shave Club. Still the BEST commercial you’ll never see on television, these guys didn’t quit with a one-hit wonder (technically, […]

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