Top secret resources (hey, the Idea Guy is connected) have leaked an image of CBS television's next gimmicky promotional push advertising their new season of television --



Talk about truth in advertising...
Media consultants are still calculating the number of ad impressions this brilliant campaign is sure to reap --
1. When you buy your toiletpaper

2. When you unwrap it and put it on the roll (it is anticipated that more of these impressions will be made upon pissed-off wives than husbands.)

3. When you detach sheets for use. Multiple impressions could be made depending upon whether you buy the Charmin Double-Thick Rolls or the Cottonelle Triple-Thick rolls (as well as whether you had Mexican food for dinner or not.)

4, 5, 6, 7, 8, ... When you flush and the image swirls around-and around-and around the bowl before being taken into the septic system.

Genius.
Sheer genius.