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Sunday, November 06, 2005

WOMM:
Word of Monster Marketing

Good analogy from my new buddy, Ron, over at the Buzzoodle.com blog. Ron spotted a great commonality between costumed kids trick-or-treating at the "good houses" and consumers doing business with the "good companies."

Buzzoodle says:
  • Porch light out:
    They don't care about me.
  • One Tootsie Roll:
    They are doing the minimum to get by.
  • Take a couple of things, sweetie:
    Generous and care about me.
  • Full size candy bar:
    I will remember to come back to this house next year,
    along with 50 of my friends.
Ideally, businesses like to think their service is akin to handing out the full-size candy bar, but personal experience shows that far too many have burnt out bulbs on their porches.


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