Archive | Insight

22 April 2014 ~ 1 Comment

Helpful Humor (and Cheesecake Appetizers) Break Response Patterns

I’ve been exploring the idea of “Helpful Humor” in some recent blog posts. First on the Emergency Coffee article and then on my coverage of Dollar Shave Club’s colon cancer awareness campaign. In both instances these companies used humor to break their prospect of a pre-programmed response. According to a study I found referenced on […]

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31 March 2014 ~ 1 Comment

Back-Up Coffee

This morning I arrived early for a meeting at a local Bob Evans. I told the greeter (who also turned out to be the server) that I was expecting to meet one other person. They noticed my laptop bag and asked if we’d need a place to plug-in. WOW… Nice job paying attention and trying […]

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05 March 2014 ~ 0 Comments

Making Creative Waves

As you may have guessed from some recent blog posts, I’ve spent some time on the west coast during the past couple months and many ideas were spawned by that seaside setting — like this one about creativity and ocean waves. While walking along the beach watching the waves come crashing into rocks and wash […]

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03 March 2014 ~ 1 Comment

Emergency Coffee

A few weeks ago I was in San Diego taking a few vacation days after delivering three workshops at the DogWatch Hidden Fence annual Dealer conference in Huntington Beach, California. My fiance and I had asked an employee at The Nat gift shop if she could recommend any local restaurants near our hotel, and without […]

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27 February 2014 ~ 0 Comments

Don Draper meets Dr. Seuss

As most of you, as a kid I was a Dr. Seuss fan. Unlike most of you, I continued to not only be a Dr. Seuss fan as an adult — but look back on the old “children’s books” that Theodor Seuss Geisel wrote and see lessons for grown-ups. As a child Green Eggs and […]

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18 February 2014 ~ 0 Comments

200,000 Bad Drawings

The father of animation legend Chuck Jones tried and failed at many different types of start-up businesses. Each time he launched a new business venture, he would buy stationery and pencils with the company name and logo on them. When the business eventually failed, he’d give the papers and pencils to Chuck and his siblings […]

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16 February 2014 ~ 0 Comments

Happy High-Fives

Awhile back I wrote my prediction that your next big network would be small — limited to your favorite and most meaningful five connections. I’ve received feedback from others and had conversations at conferences on the subject, and many people agree. I’ve also noticed several other indicators online since then (I should be keeping better […]

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31 January 2014 ~ 0 Comments

Learning from Strengths and Weaknesses

Do you learn more by studying your strengths or by studying your weaknesses? Taking stock of your strengths allows you to build on what you are already good at. To achieve greater heights on a ladder you are adept at climbing. It allows you to specialize in an area of expertise and become a world-class […]

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30 January 2014 ~ 1 Comment

The reason I called is…

The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection. ┬áThat expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]

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29 January 2014 ~ 0 Comments

Complete The Connection

If you’ve ever been connected with another person through the unsolicited efforts of a third-party mutual friend, they took a risk in order to put the two of you together. In making the referral, that person extended their own reputation (what each of you thought about him or her individually) in the hopes of creating […]

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