Archive | Ideas

08 December 2014 ~ 0 Comments

The “So Now What?” Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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01 November 2014 ~ 0 Comments

Get up an hour early without losing any sleep over it

When you set your clocks back this weekend, set your alarm clock wake-up time back an hour as well. You’ll automatically become an early riser, adding an entire hour of morning productivity to your day, and literally not lose any sleep over it because you were already waking up at that time prior to the clock being […]

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20 October 2014 ~ 0 Comments

A List of Could’ves

You just had a lousy interaction with a prospect and didn’t get the order. You may have even missed the opportunity to sell the next appointment. Or maybe you just fumbled the ball or simply know you weren’t at your best. The call ends or the meeting is over, and just like the old V8 juice commercial, you […]

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17 October 2014 ~ 0 Comments

Want the credit? Take the blame.

Everybody wants to take the credit for a great idea, but nobody wants to take the blame for the bad ones. The trouble is, you’re never going to get that great idea put into action unless you take a chance on a few bad ones. Most other people don’t want to get blamed when a […]

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16 October 2014 ~ 0 Comments

Sisyphus and Innovation Acceleration

Innovation Acceleration could also be described as achieving Creative Velocity. Even more simply stated: The more #ideas you have, the faster you will have more ideas. Click To Tweet The hardest idea to come up with is the first one. It’s the toughest to get out of your head, it’s the toughest to share with […]

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08 October 2014 ~ 0 Comments

Queasy Concepts

How you personally feel about an idea has a direct effect on your ability to put it into action. If you don’t believe the idea will work, it won’t. If you don’t believe the concept is in alignment with your own personal principles, your actions will be out of alignment with your intent to implement. If you don’t […]

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06 October 2014 ~ 0 Comments

Idea Time

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During what part of your day are you feeling most creative? For some people it’s first thing in the morning, for others it is the afternoon, and for some it is the middle of the night (or verrrry early in the morning, depending upon your perspective). Whatever daypart (or nightpart) that works best for you […]

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02 October 2014 ~ 0 Comments

It’s time to Can the “Can I help you?”

Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]

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30 September 2014 ~ 0 Comments

Mobile Loyalty vs. Cellular Stalking

I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?”  In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]

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