Archive | Ideas

30 June 2015 ~ 0 Comments

The “About Them” page

look-at-you

Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them. So why don’t websites have an About Them page? An About Them page should talk about the kind of person […]

Continue Reading

23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

Periscope-app01

Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

Continue Reading

02 June 2015 ~ 0 Comments

“Ordinary” means you’re doing it wrong

ordinary-pin

I love having conversations over a meal, but I hate the time it takes to prepare (and clean-up!), so I tend to dine out a lot in order to maximize my enjoyment of interesting table talk while minimizing the labor required to achieve it. As a result I have experienced some of the best and some of […]

Continue Reading

20 March 2015 ~ 0 Comments

One Hour Equals

static-tv

One of the things I hear so many (too many) times from clients is that they “don’t have the time” to blog, tweet, Facebook, Instagram, YouTube, write articles, take photographs, paint, doodle, sketch, draw, shoot video… whatever it is that we’re discussing and (both) agree could make a positive difference in the public perception of […]

Continue Reading

18 February 2015 ~ 1 Comment

Talent Relies on Techniques Not Tools

bentpaperclip

Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]

Continue Reading

30 January 2015 ~ 0 Comments

Interesting & Unexpected

IMG_3132.JPG

We all enjoy running across things that are Interesting & Unexpected. It gives us a tiny secret joy of discovery which we usually share with others by word-of-mouth, email, text message, or posting on social media. Instead of waiting to stumble across the Interesting & Unexpected of another, why not put some of your own […]

Continue Reading

08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

BYS_didnt-do

The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

Continue Reading

22 December 2014 ~ 0 Comments

Write A Book Before You Get Out Of Bed

Yellow-Sticky-Guide_Gifts_cover

Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on.  After that, I end up opening the file every few days to […]

Continue Reading

08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

Continue Reading

06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

email-too-much_small

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

Continue Reading