Archive | Ideas

20 March 2015 ~ 0 Comments

One Hour Equals

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One of the things I hear so many (too many) times from clients is that they “don’t have the time” to blog, tweet, Facebook, Instagram, YouTube, write articles, take photographs, paint, doodle, sketch, draw, shoot video… whatever it is that we’re discussing and (both) agree could make a positive difference in the public perception of […]

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18 February 2015 ~ 1 Comment

Talent Relies on Techniques Not Tools

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Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]

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30 January 2015 ~ 0 Comments

Interesting & Unexpected

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We all enjoy running across things that are Interesting & Unexpected. It gives us a tiny secret joy of discovery which we usually share with others by word-of-mouth, email, text message, or posting on social media. Instead of waiting to stumble across the Interesting & Unexpected of another, why not put some of your own […]

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08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

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The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

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22 December 2014 ~ 0 Comments

Write A Book Before You Get Out Of Bed

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Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on.  After that, I end up opening the file every few days to […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

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The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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01 November 2014 ~ 0 Comments

Get up an hour early without losing any sleep over it

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When you set your clocks back this weekend, set your alarm clock wake-up time back an hour as well. You’ll automatically become an early riser, adding an entire hour of morning productivity to your day, and literally not lose any sleep over it because you were already waking up at that time prior to the clock being […]

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20 October 2014 ~ 0 Comments

A List of Could’ves

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You just had a lousy interaction with a prospect and didn’t get the order. You may have even missed the opportunity to sell the next appointment. Or maybe you just fumbled the ball or simply know you weren’t at your best. The call ends or the meeting is over, and just like the old V8 juice commercial, you […]

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17 October 2014 ~ 0 Comments

Want the credit? Take the blame.

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Everybody wants to take the credit for a great idea, but nobody wants to take the blame for the bad ones. The trouble is, you’re never going to get that great idea put into action unless you take a chance on a few bad ones. Most other people don’t want to get blamed when a […]

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