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28 September 2012 ~ 0 Comments

What Kind Of Ride Are You On?

I started riding a motorcycle about 3 or 4 years ago, and on the drive into the office this morning (in a car) watching the behavior of the other drivers on the road, I was struck by the contradiction and disparity between those who guide these two different types of vehicles. Automobiles Overwhelmingly the majority […]

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16 March 2011 ~ 0 Comments

New Idea Guy Mailing Address

The Post Office I’ve been using for the past 8 or 9 years is closing. The form letter they sent (with ZERO information on how to contact any human being who actually works in that location) informed me of their intent to relocate my PO Box to a Columbus city office much further from my home than […]

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04 January 2011 ~ 2 Comments

52 Weeks of Whensdays

January is an ideal time to adopt an “Everyday is Whensday” philosophy. By now you’ve probably noted the unique spelling (or at the very least realized the date of this blog post is most certainly NOT the weekday that falls between Tuesday and Thursday.) I first shared this concept last year after I’d spent some […]

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23 December 2010 ~ 0 Comments

Back to The (Business) Brickyard

Your Business Brickyard isn’t some fluffy business fable as one might judge by its slim storybook size and hardcover. The business insights contained within were heard-earned by Howard Mann (the author) himself via his own experiences in running a successful (but stressful) freight and logistics company. The content is broken into core components that benefit […]

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22 December 2010 ~ 0 Comments

Red Rubber Ball At Work

The Red Rubber Ball At Work is an excellent companion to Rules of the Red Rubber Ball! I was expecting to be a more of the original (which I also loved) but the author slightly shifted the approach in this wholly original addition to the Red Rubber Ball series. I thought it was going to […]

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02 December 2010 ~ 2 Comments

Attitude Adjustment

During a recent presentation to the  American Marketing Association at The Ohio State University, I spent a portion of my time discussing attitude with the audience.  When I asked the 50 or 60 attendees in the room how many of them felt that a positive attitude was key to their success, every single person raised their hand.  […]

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16 November 2010 ~ 1 Comment

What’s Your 20/20 Vision?

With less than seven weeks remaining in 2010, your mind may begin turning toward setting resolutions for the coming year. A few of you may even create or update your five-year plan. I challenge you to think even further ahead. Do you realize that you are a mere 10 years away from 2020? Say it out loud. Twenty-Twenty. It sounds […]

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13 September 2010 ~ 1 Comment

How hard are you making it to buy?

BestBuy spends hundreds of thousands of dollars to bring customers into their store, presumably to leave their cash behind and walk out with bags full of music, movies, video games and other assorted electronics. Once a potential purchaser is lured into crossing the threshold you’d think their employees would apply at least a minimal amount […]

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24 August 2010 ~ 1 Comment

YES is best but a NO is good too

We all want to have every customer to listen intently to our pitch and rip the pen from our hands because they can’t sign the contract fast enough, but those situation are fewer and farther between than we’d like to admit. Far more likely is that polite pat on the head and a smile that […]

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08 August 2010 ~ 0 Comments

The Opportunity Knocks Form

I believe most prospects are under the impression that if they say “no” to an offer, that you’ll just go back to the office, file your proposal in a drawer and go home — they don’t seem to realize that even if THEY said “no,” someone will eventually say “yes.” To make them confront this […]

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